Notations as signature

THE ROYAL DANISH ACADEMY OF MUSIC:
VISUAL IDENTITY

When The Royal Danish Academy of Music moved into the former headquarters of DR Radio there were new public concert activities in view, an increased focus on international cooperation and a strong wish to be looked upon as a modern and experimental cultural institution.

As one of the basic elements of the new visual identity a graphic pattern was created to express development – notes on a scale, different voices – or an abstraction of notations. The notation pattern is the academy´s unique sound tapestry that can visually express an experimental and playful approach to music.

The design task included a full visual identity and designguide, and the concept has been unfolded on various printed and digital media.