THE ROYAL DANISH ACADEMY OF MUSIC:
When The Royal Danish Academy of Music moved into the former headquarters of DR Radio there were new public concert activities in view, an increased focus on international cooperation and a strong wish to be looked upon as a modern and experimental cultural institution.
As one of the basic elements of the new visual identity a graphic pattern was created to express development – notes on a scale, different voices – or an abstraction of notations. The notation pattern is the academy´s unique sound tapestry that can visually express an experimental and playful approach to music.
The design task included a full visual identity and designguide, and the concept has been unfolded on various printed and digital media.