Between sweat and rest

HOT YOGA HELLERUP:
VISUAL IDENTITY

Hot Yoga Hellerup is a Copenhagen-based yoga studio that builds on the idea of yoga as a modern form of training, where all of us can meet the needs for both better physical strength and meditative balance. The visual identity must therefore, on the one hand reflect a peaceful stop for rest and refueling, and on the other hand give you a sense of a lighthearted and non-elite atmosphere.

The yoga practices of the studio are based on the benefits of training in a heated room, and the studio’s mark is meant to give connotations to both a drop of sweat and a flame, in blue and orange, respectively. At the same time, the drop is in its form a variation of the yin-yang symbol.